What is a buyer persona?
A buyer persona is a semi-fictitious representation of the ideal customer or, in the case of generating B2B demand, the ideal lead. Imagine in your head what your “perfect” lead looks like. What is their professional title? What is the size of their company, what industry do they operate in? All of this and much more constitute your “buyer person”. If you want to reach these types of people, you need to find ways to reach them effectively, and if you can, you will benefit.

Why Buyer Personality Matters
Now that we have figured out what buyer persona is, why does it matter? Let’s take a look at three reasons why buyer personas are critical to your external sales team.

Find the right customers / partners
Not all customers are created equal. Whether they admit it or not, every B2B company has a few customers who are “better” than others. This can be for a variety of reasons, from the point of contact to the industry to the company’s success. The important thing is that you have a vision of what your ideal partner looks like, because without that vision, you only throw darts at the wall in the hope of hitting something good.

Creating a buyer personality helps guide your strategy towards getting the perfect customer, customizing your message, and making sure you’re sticking to the nuances. You need to know who you are talking to to sell them. Selling a lawyer is very different from selling to a marketing director in a technology company. If you haven’t identified your target person, your sales strategy probably has no direction and won’t stand out from the crowd.

The best way to reach someone is to understand their needs and motivations, and it cannot be done effectively for everyone under the sun at the same time. A hypertargeted, personalized sales approach that is tailored to the needs of a unique, defined person will ultimately help you generate more high-quality leads than an undifferentiated approach.

Understand Market Sectors
Concentration and purposefulness in your sales strategy is the best way to learn. Think of it this way. If you send a sales email to 1,000 random seats, what assumptions can you make about the problems and needs for a specific title in that group? Probably not many. However, if you email 1,000 marketing directors in technology companies with 50 to 100 employees, you can learn a lot more about this particular segment in one fell swoop.

The sooner you understand the customer journey and the needs of a particular segment, the faster the external sales team can successfully sell to that segment. The beauty of focusing on a specific buyer is that each day gives you more learning opportunities and more feed for your future strategy. If you take an undifferentiated approach to selling with several different target people all thrown into the same generalized sequence, your learning will be limited and it will take longer to fully understand the market and role of your business.

Provides Strategic Alignment
Once a buyer persona has been defined, the entire Outsourcing team has a clear goal to pursue. If the sales team operates without fully segmenting the market or understanding who it is targeting, their message can become inconsistent and there can be widespread disconnections throughout the sales funnel. Each persona’s customer journey and sales cycle may look different, and without your entire external sales team unifying about the target person, there’s little chance that your team is operating at peak performance.

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At the moment, the solution is Conscious Marketing: a technique and trend that is used to drive a marketing that aims to generate a positive social response and that is consistent with the values ​​that are most important to the customer.

This term comes from “mindfulness”, understood as a form of mental relaxation that aims to focus on the present and be aware of emotions and thoughts in order to avoid the stress and anxiety mentioned earlier.

In marketing, this trend is used to make the company aware of the connection it creates with the target group; thus being able to bring about a positive change in society, which translates the term as “conscious marketing”. Thus, the customer / consumer is expected to move from “mindless” consumption to “mindful” consumption.

The four basic traits of mindful marketing
Once you know what mindful marketing means, you need to consider its main keys to apply it to your business. Here are the four main features of this trend:

The customer at the center
The conscious marketing technique focuses on the client, taking into account his interests and needs. On the other hand, it takes into account the interests of the company itself to promote strategies to the benefit of both parties.

benefits for the customer and the company

Respect the environment and social responsibility
This tendency always tries to avoid activities that have negative consequences and harm society. Always strives for social and environmental benefits.

Connection with the client
One of the goals of conscious marketing is to be emotionally connected with the customer, and a good way to do this is by storytelling, such as “storytelling”.

storytelling and storytelling

Communication between the company and the customer is essential, and the way to achieve that closeness and connection comes from the hand of stories. Storytelling will charm your audience!

Your values ​​and advantages
Careful marketing focuses on three values:

Solidarity
empathy
conscious consumption
Thus, by combining both values ​​by connecting the company with the customer achieved through history, and always avoiding activities that have negative consequences, careful marketing can bring various benefits; Such as: customer growth, humanity and better professional reputation.

the values ​​and benefits of mindful marketing

Ways to use it in your business
Be clear about the values ​​your business has in common
To make a positive contribution to society, you need to clearly define your company’s values, clearly state the message you want to convey and how your product or service will contribute to your customers, and clearly define the actions you intend to convey to be done for it.

the message you want to convey to your target audience

Understanding and sympathy for the target audience
First of all, you need to know what your client’s needs and requirements are in order to get in touch with him and get to know his interests.

To do this, use active listening and appropriate conversation in a digital environment, thus understanding the values ​​of your audience and establishing further marketing strategies.

On the other hand, always consider the relationship with the customer, not the transaction; everything is coming, but the economic benefits depend on how the company relates to society.

Seek collective satisfaction
You should never focus on the interests of specific clients, but strive for the common good.

This is where creativity and imagination come into play and you use it to carry out activities that require reciprocity, always demonstrating the knowledge your company possesses, but also being open to learning from others.

Be transparent and build trust
Lying and cheating never do anything good, much less benefit your business, but their consequences can seriously affect your business.

You need to be honest in communicating your messages, tell the story of your business as well as the difficulties it has gone through, thereby generating empathy, confusion and, of course, trust in your future customers. However, we must never forget to admit, accept and correct any mistakes that may be made.

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It turns out that this concept applies to every other platform on which we want our content to appear first and be most captured by viewers. It’s good that they can click, read, view, comment, subscribe, buy etc.

SEO and Content Marketing: 12 Important Tips
SEO is an indispensable tool in the world of digital marketing and for content creators. This can happen naturally if the material you want to share is exceptionally good. However, due to the high competition in the industry, this is quite difficult to achieve. Unless it’s a celebrity or famous brand.

To start with, those who read this article already know what SEO is, but they don’t know what SEO on YouTube is and how to put it into practice. So our intention is to provide positioning recommendations.

Find Out What SEO on YouTube Is and Why It Matters Additionally, they can be determined based on the time the viewer watched the movie, the number of “likes” received, comments and other elements (Besaid, 2020).

The most basic techniques that work for SEO on Google and that are also important to YouTube are:

Use the correct keywords (keywords).
Know your audience or target audience.
Place a title that impacts.
Include labels.
Work on thumbnails.
These strategies will always be important as they will help us get more subscriptions, more views and overall continued success. They are the key to positive ranking results.

On the other hand, we want to talk about other aspects you should know and apply to your channel to learn more about what SEO on YouTube is.

It all comes down to these little extra tricks that will make a significant and progressive difference. This is essential so you don’t feel your content sinking to the bottom of the ocean, full of effort and hours of dedication.

The benefits may be obvious, but we still highlight them:

You will build a solid community on the platform.
Views will grow exponentially.
You will be able to observe that it improves engagement (engagement and interaction of followers).
Depending on the type of business you run, you will be more susceptible for your products or services.
Revenue and monetization will improve.
SEO optimization strategies on YouTube
Knowing what SEO on YouTube is involves knowing and implementing more strategies to help you position yourself . These are some of the highlights.

Turn your YouTube channel into a website
Bringing many of your website building strategies to YouTube can help you rank your channel. Treat your channel home page as if it were the home page of your website.

The goal of this is to imagine this space as a great cover for your movies. This way you can include more links. We give an example: companies, personal brands, entrepreneurs, youtubers, among others they also have their own websites. Even so, most of the time you get more links from the feed than from the page itself.

This is possible because the video format is usually more attractive for content consumption than text, adding reading time to it.

Keyword Magic for SEO on YouTube
We’ve already said that it’s important to use the right keywords. But how do you know what they are? There are several ways to find out. There are even tools that can help you, some free and some paid. If you don’t want to use them, here are some fun and effective tricks

See what the competition is doing
Knowing what YouTube SEO is is part of it

i want to see what the competition is doing. This is not a scam at all. In fact, the most experienced do. It’s just about looking at what your most popular competitor is doing.

See the content that got the most views, interactions, and likes. You just need to go to their channel and click Order. Find it in the right corner above your videos and select “Most Popular”. In this case, in addition to inspiration, you should look at the keywords it uses and apply them to your own content.

Don’t just work for YouTube, you have to do it for Google too

or video. Well, that’s what we’re looking for in this strategy. This is because Google decides to rank the videos for certain keywords.

Mention your keyword in the video
Of course you will. YouTube will automatically script the video which means if you mention a keyword the algorithm will notice it.

Channel header is very important
Remember we told you what SEO on YouTube is. Now it seems logical to start by refining this detail: customize the feed header. Must contain your name or brand name, slogan or message that conveys what you want to share.

An interesting idea that adds points to SEO is to work with more imagination on this presentation. Try asking questions or inspirational phrases as this is the viewer’s first visual contact with your channel. From now on, check what kind of content you have to offer (Fons, 2020).

YouTube Website Structure
We insist on the concept to understand what SEO on YouTube is. This time we’re targeting playlists. They will run or become categories. An ingenious way to organize YouTube videos is to group them into playlists and identify them by topic.

Several things are achieved in this way. On the one hand, we will multiply the average duration of users in the channel (this is very much appreciated by the platform when positioning content).

On the other hand, if a user is viewing other channels, they will do so as a result of your content. This is also beneficial as there may be a transfer of authority from other channels that may have more subscribers, positive referrals, increased traffic to your content, etc.

Don’t forget to include attractive information in the description of your playlists. Use this space to attack long tails (long tail or longer keywords). These content lists have the option of better ranking for such keywords (Fons, 2020).

Pin your best videos to the top!
Editing videos on YouTube already means hard work. So choose the ones with the most watch time and likes and pin them to the cover.

When a video is highlighted or pinned to its cover, YouTube will automatically suggest it when playing other videos you’ve created.

This is a great help for the user to continue browsing the channel and increase the watch time for each session. At this point, we need to consider those videos that target the most important keywords for your SEO. This could be a keyword that identifies the main topic of the channel, for example (Sorbo, 2021). Remember that this is an essential part of what YouTube SEO is.

The key 15 seconds
This is an aspect that needs to be clear. This is important as it is the time taken to measure whether a user is interested in your content. If you’re wondering how to get subscribers on YouTube, this is one of the best ways to do it (OptimaWeb, S.F.).

This is the pinnacle of the quest, as you must catch them during this period, which for many is the most critical of all. What can you offer them in such a short time? There are many ideas:

State a problem or need.
Make an honest, credible and spontaneous presentation.
Don’t take long to promise what they will see and show.
Promote your videos everywhere
Do everything in your power to promote your video. One of the most successful

h strategy is to use other social networks to announce the premiere. The newsletter also works through email marketing plans (sending bulk email).

It’s not about spamming, but about mentioning your video when it solves a problem or answers questions from viewers. The more you visit, the better.

With these simple tips, you can strengthen the foundations of your YouTube channel. You will make progress in positioning, subscriber count, interactions, comments, etc. It is impossible to disregard what YouTube SEO is and how important it can be to be more visible to your audience.

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